Tuesday July 9, 2013 : TRADING UPDATE FROM INTERACTIVE TV GAMBLING FIRM
 
NetPlayTV reports that marketing has boosted KPIs
 
The British interactive television gambling operator NetPlayTV has issued a Q2-2013 trading update, reporting that strong marketing activity has boosted key performance indicators on a year-on-year comparison as follows:
 
• 19 percent increase in new depositing casino players to 14,906 (Q2 2012: 12,515)
 
• 25 percent increase in quarterly active depositing casino players to 28,261 (Q2 2012: 22,647)
 
• 34 percent increase in total net revenue to GBP 7.1 million (Q2 2012: GBP 5.3 million)
 
Management reports that the company has continued to increase investment in pure online marketing in addition to its core TV marketing. delivering robust quarterly and half yearly year-on-year core KPIs that include a cumulative 31 percent increase in half-yearly new depositing casino players to 32,618 (H1 2012: 24,948) and cumulative half year-on-year net revenue growth of 36 percent.
 
However, new depositing casino players in Q2 decreased 16 percent against Q1 2013; active depositing casino players decreased 7 percent, although total net revenue rose by 1 percent.
 
The board has indicated it is comfortable with progress so far, and anticipates meeting FY market expectations.