London-listed NetPlay TV plc, an interactive gambling company, has announced the launch of a Swedish version of its popular bingo product, Bingos.com. The Swedish site will initially launch via the Internet but the company plans to follow this by integrating its TV and mobile products. Bingos.com currently operates as an Internet site in the UK, Spain, Italy and Poland.
Bingo is a popular game in Sweden with more than 100 land based bingo halls, 575 non-profit bingo licenses in issue and one of the highest propensities to gamble in Europe with more than 85 percent of the population participating in gambling, claims a company spokesman. This, aligned with one of the highest levels of internet penetration throughout Europe, makes Sweden a very attractive market.
NetPlay says the addition of another country to the already established sites in Spanish, Italian and Polish will benefit all players as the prize fund will be increased further.
Dominic Mansour, CEO of the Eurobingo.com subsidiary said: "We are really excited about the Swedish online bingo launch. This further establishes us as the strongest pan-European online bingo brand. The high internet penetration and propensity to play bingo makes Sweden a key market for us. We are fortunate to be in a position to be able to quickly launch into any new market throughout Europe by building upon our existing liquidity."
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