The interactive television gambling company NetplayTV plc has taken on the former m.d. of London advertising company FCB, Jonathan Rigby, as its new brand director. Rigby's responsibilities include oversight of brand development and creative output across the NetPlay TV portfolio, which currently includes SuperCasino.com, Bingos.com and EuroTelemillions.com.
 
Before joining NetPlay TV, Rigby spent most of his career with London advertising agencies including WCRS, AMV, BBDO and Lowe before becoming Strategy Partner at Manchester creative agency LOVE.
 
Commenting on the appointment Martin Higginson, CEO of NetPlay TV, said: "We're committed to developing our services into solid sustainable brands, or as we prefer to call them ‘lovemarks'. The digital gaming industry like so many industries has not historically focused on the development of brands, brand loyalty and customer retention. At NetPlay TV we're obsessed with the customer journey and how we can extend lifetime values through better brand loyalty. Jonathan is a welcome addition to our team."
 
Rigby commented: "NetPlay TV is right at the forefront of the interactive gaming experience and advances in technology are helping us to realise exciting developments across online, mobile and TV platforms. I'm delighted to be involved in something so innovative and future-facing."