Sunday February 17,2013 : NEVADA GOLD & CASINOS INC. LAUNCHES FACEBOOK CASINO GAMES
Free-to-play social gaming initiative should build online experience
The South Dakota and Washington state-based land casino operator Nevada Gold and Casinos Inc. has launched its first online gaming venture, a free-to-play online casino site which opened on Facebook Friday.
Gold Star Slots is a casino app made up of a range of quality slot machines, some from online gambling suppliers and others taken directly from land casinos.
Featuring a variety of engaging social components, from friend leader boards to gifting and sharing, the new app offers social gaming services to Nevada Gold's existing customer base. The site will be cross-marketed and is currently offering launch promotions to users.
Social players can log onto the Gold Star Slots page on Facebook to learn about upcoming events and promotions happening in Nevada Gold's physical properties, as well as take part in contests and competitions to win in-game currency to play with in the social app.
Nevada Gold has launched the app in conjunction with technology and services provider, Traffic Generation, using its multi-channel monetisation platform, The Hub.
Trevor Taylor, vice president development and operations at Nevada Gold said Friday: "Traffic Generation's Hub has successfully given us a single view across all properties. It brings us closer to our players, and enables us to deliver exceptional prizes."