IMPROVED MOBILE LIVE ROULETTE FROM PLAYTECH
HTML5 game launch reportedly a success.
Online gambling software and games provider Playtech has claimed success for its newly launched HTML5 Live Roulette game, revealing that in partnership with licensees and following extensive user experience testing and benchmarking analysis over the course of 2016, the company can claim "the most sophisticated live mobile roulette product on the market."
In the first week of launch the game has created "superior player engagement" levels, longer session times across all devices, and significantly lifted revenues for licensees, Playtech claimed in a statement Friday..
Users can play in either portrait or landscape mode on mobile devices, simultaneously viewing their bets at the same time as the roulette wheel is spinning.
Several rounds of intensive user testing and feedback enabled the Playtech live casino team to significantly enhance and re-design the user interface and overall gaming experience. As a result, the mobile user interface contains simple and easy-to-use navigation, clearer and logically positioned play and feature buttons and a personalized view of the live action and table layout no matter what viewing format is selected.
The Playtech statement reveals that within two days of launching the new HTML5 roulette across its live casino network in parallel with the previous roulette product, the overwhelming majority of players were found to have migrated to the new improved version.
An HTML5 Blackjack product will launch later this year offering a new, enhanced, richer product across all mobile and tablet devices, the company says.
Kevin Kilminster, head of innovation, Playtech Live, said: “We focused on roulette because it is our primary, premium game. We worked very closely with our major licensees to create what we firmly believe is the best performing product on the market.
“This has been highlighted by the huge demand we had for the product just 48 hours after it launched across the network. The response has been phenomenal with players immediately switching from our previous live roulette to our new HTML5 product.”