Bwin.Party's half year report contained some interesting nuggets of information
The publication of Bwin.Party digital entertainment's half yearly results Friday also revealed some interesting nuggets of information on the company's plans for its under-performing poker operation.
Joint chief executives Norbert Teufelberger and Jim Ryan gave notice that they are determined to make Party Poker fly, saying:
“Poker is a key area of focus and we are determined to return it to growth through execution of a detailed plan that includes pooling our poker liquidity as well as repositioning our flagship PartyPoker brand. We expect both initiatives to have a positive impact on our performance, along with our recently launched FastForward Poker product.”
Digging a little deeper reveals that the revitalisation includes a re-launch of Party Poker in 2013 with new – and presumably proprietary – software; this is the official line from the group:
"Having last re-launched PartyPoker in 2009, we have been working on the next generation version that will be rolled out during the first quarter of 2013. Comprising many new features and a new look and feel, our objective is to once again make PartyPoker the world’s favourite poker room and return poker to growth."