Tuesday September 20, 2011 : Asian sports betting platform unveils new corporate identity
The Asian-facing online sportsbook platform provider, Sunplus has unveiled its new corporate rebrand that will see the company trading as ONEworks from this week.
The change of company name is part of a strategic shift to emphasise its core product, which has evolved over the past ten years to be the supplier of choice to some of the largest sportsbooks in the world including 12Bet, Mansion88 and more recently Bodog88.
Carlos Salas, ONEworks CEO comments: “Our new brand establishes not only a fresh identity, but will become the platform for our expanded range of products due for launch in 2012,”
The rebrand follows the company’s increased focus on the European market, with the opening of new offices to grow support for its European customers.
The company offers a mobile betting interface which is currently available for the iPhone, Android and other smartphones.