Trends in online gambling have favoured both bingo and poker at different stages, but according to the large UK betting group Vernons, the latest gaming "wave" to hit the UK is online slot machines. The company backs up its assertion with the statistical information that it has experienced a tenfold increase in slot players over the last six months.
The Vernons ‘Clover Rollover', is among the most popular online slot jackpots in the world, thye company claims, and is at least partly responsible for the "massive boom in people playing online slot machines in the UK" with a current jackpot of GBP 674 260 rolled over for two months and increasing by some GBP 10 000 a day – the last GBP 300 000 in just under a month.
Research conducted for Vernons has revealed that 62 percent of online slot machine players are female, with the genre proving particularly popular with web users aged between 35 and 50.
Traditionally, slot machines have been a major draw in the large land casinos of Las Vegas, but now its online popularity has swept Britain in the form of instant win games, as jackpots routinely hit record highs of over half a million pounds.
Martin Williams, E-Gaming Manager for Vernons.co.uk, said: "We've been overwhelmed by the massive surge in online slot machine players over the last few months and can only see the phenomenon and jackpots growing bigger this summer. It's surprising that our current jackpot of over GBP 600 000 has not been won yet."
Vernon's was recently acquired by Sportech plc, which boasts a player base across its various betting interests of over 700 000 players. The Liverpool-based group also operates 99 percent of the UK's football pool market, and includes Littlewoods Football Pools and Zetters Pools.