OULALA IN PLATFORM DEAL WITH GAME INTERACTION
Expands into Italian market.
Malta-based daily fantasy sports (DFS) operator and B2B provider Oulala.com has tapped into the Italian market following a partnership deal agreed with gaming platform provider Game Interaction Group Ltd.
Game Interaction Group, will serve as Oulala’s exclusive partner in Italy and will aid further expansion in other European countries.
“Italy is the next logical destination to offer our DFS platform to,” said Benjamin Carlotti, managing director of OulalaGames Ltd. “The passionate Italian fans are not yet accustomed to ‘fantacalcio’, as they say, but we believe that this will soon change.
“Daily Fantasy Sports is taking off in Europe so we’re looking forward to offering something new to our clients, besides what we already offer within our existing platform,” added Francesco Arena, chief executive of Game Interaction Group.