Saturday October 8, 2011 : New online casino further increases online presence
 
Irish bookmaker Paddy Power has extended its relationship with software and services provider Playtech for its online casino product in a multi-year agreement announced this week.
 
Playtech's casino product will provide Paddy Power with a comprehensive games library, comprising slots, table and card games and a wide range of branded content in both download and web-based formats.
 
Player management tools from Playtech include loyalty functionality which will create significant opportunities for Paddy Power to enhance player returns.
 
Paddy Power generates approximately 75 percent of its total profits through its online presence in the UK and continental Europe, primarily through sports-betting, games, casino, poker and bingo products.
 
Paddy Power joined Playtech's iPoker network in 2007 and more recently joined its Virtue Fusion bingo network.
 
Christopher Coyne, head of gaming, Paddy Power and Denise Dunne, casino manager, Paddy Power, added: "We are excited to announce the launch of Paddy Power's new casino using Playtech's technology.
 
"We believe it will be best-in-class with an abundance of excellent games added to our market leading casino promotions for players. Playtech was chosen following a rigorous selection process from amongst the leading casino suppliers. The project teams have delivered a fantastic online casino which we believe will significantly enhance our online offering."
 
Mor Weizer, chief executive, Playtech, said: "We have built a strong relationship with Paddy Power over several years and are delighted to be able to further consolidate our service provision to one of the industry's leading players through this agreement to provide our leading casino technology."