December 15,2011 : Agreement will now run through 2013
The successful partnership between Dorna Sports S.L. and Bwin partypoker is to continue for another two seasons, the company has announced, revealing that it has extended its MotoGP sponsorship through 2013.
The high profile presence of bwin at MotoGP stretches back to 2004 and has been reaffirmed with the title sponsorship of two MotoGP Grands Prix; Gran Premio de España at Jerez and the Grand Prix Ceské republiky at Brno.
Bwin will also have a highly visible presence at the Misano, Mugello and Silverstone Grands Prix.
The bwin brand will be prominent at each circuit with banners on the track, the pit lane and starting line. Branding will also be included on the podium, in the press conference areas and on interview backdrops, with special LED advertising reinforcing the brand’s image at the Grands Prix where it is the title sponsor and underlining the importance of innovation and technology to the bwin philosophy.
Norbert Teufelberger, co-CEO at bwin.party digital entertainment plc, said: “We are proud to announce the extension of our partnership with MotoGP for another two seasons. MotoGP is one of the world´s most exciting sports in the world and fits perfectly with the bwin brand. Hundreds of millions of television viewers follow MotoGP’s thrilling races every year.”
Dorna managing director Pau Serracanta added: “The partnership between bwin and MotoGP over the past seven years has always been associated with reliability, innovation and growth. We are looking forward to racing on together in the upcoming seasons.”