Thursday January 21,2016 : ONLINE AND LIVE POKER ACE ENTERS THE DAILY FANTASY SPORTS SECTOR
Phil Ivey plans new DFS venture.
High profile international poker ace Phil Ivey is branching out from poker into the daily fantasy sports vertical and plans to launch his own PhilIveyDFS site next (February) month through the iTEAM network, according to a presser sent out this week.
The press statement reveals that iTEAM Network will launch PhilIveyDFS on its dailt fantasy sports platform, and that the poker pro has been reviewing the evolution of DFS both as a fan and with a view to establishing his own DFS site.
"Over the past few years I've been looking for more ways to share with fans my perspective on daily fantasy sports," said Ivey. "I was honored to have multiple options but iTEAM Network's focus on compliance and the core technology, along with the leadership of Gabe Hunterton, ultimately made it a pretty easy decision."
Hunterton is CEO of iTEAM Network, and said: "We are always looking for quality brands and partners in the world of fantasy sports. There is no elite-level individual that fans want to follow and learn from more than Phil Ivey. Phil's team engaged in extended due diligence, which we welcomed in light of our commitment to conservative regulatory practices and great user experiences."
Hunterton claims that there is a large crossover between poker players and DFS players, observing:
"Adding the Phil Ivey brand will substantially increase network-wide player liquidity and prize pools. We have already started an aggressive marketing and execution plan in which PhilIveyDFS users will be able to compete immediately for more than $20,000 in weekly pro basketball contests and interact directly with Phil."
Founded in 2013, the Las Vegas-based iTEAM Network offers a B2B platform solution that gives companies the ability to quickly launch a fully branded DFS site.