NEW DEAL ON DEAL OR NO DEAL FOR PLAYTECH
Online gambling software provider extends licensing agreement with Endemol for another three years.
Online gambling software and games provider Playtech has announced a three-year extension to its Deal or No Deal Bingo licensing agreement with Endemol.
The agreement notes that Playtech retains the exclusive rights to the brand in the British market, and Playtech has indicated that it intends to further optimise the product for desktop and mobile channels.
Owain Walbyof, games manager at Endemol, said in a statement announcing the extension that Playtech has been successful in creating a top online bingo product that has proved popular with many of the top operators in the UK market.
“We are happy to extend our partnership and look forward to delivering new and updated bingo games as part of our exclusive partnership,” he said.
Playtech COO Dan Phillips said that Deal or No Deal Bingo was one of his company's most popular products, and that major plans for the brand were in hand for the years ahead.