Playtech Expands Into Mexico
03/01/2012 : MEXICAN INTERNET GAMBLING EXPANSION FOR PLAYTECH
Supply agreement signed with Grupo Caliente
Internet gambling software and content provider Playtech plc has signed up Grupo Caliente, Mexico's largest land-based gaming operator, as an online gambling software client.
Caliente currently operates over 90 land-based venues, including modern casinos and bingo halls, together with VLTs, sports betting, live greyhound racing and simulcast horse racing across Mexico, Central and South America.
The agreement with Playtech marks a significant venture into online gaming for Caliente. It covers Playtech's online casino product, including table and slot games, as well as Playtech's range of branded games. The offering will be supported by Playtech's Information Management Solution (IMS) technology platform, providing Caliente with the means to maximise its player experience and returns.
The online offering will operate under Mexican gaming regulations, making Playtech's products available to players in Mexico and parts of Latin America. Under the terms of the agreement, Playtech and Caliente plan to extend Caliente's online offering to additional Latin American countries as opportunities arise.
Mor Weizer, CEO of Playtech, said: "We are delighted to have secured this agreement with one of Latin America's largest and most respected gaming operators with whom, over time, we expect to develop a valuable relationship.
"Our work with Caliente is in line with Playtech's strategy of entering new regulated markets and diversifies the company's geographic footprint beyond its European and Asian marketplaces."
Eduardo Hernández, chief executive officer of Caliente commented: "Our agreement with Playtech will provide a solid, state of the art casino platform that, combined with our current offering, will deliver the best online gaming experience to our customers. With our combined expertise and commitment to excellence, we will be able to fully expand into Latin American regulated markets."
