RAY AND WIN2DAY PARTNER IN OFFERING CROSS-BORDER ONLINE POKER
Playtech to power new international network.
The major Finnish and Austrian online betting companies RAY and Win2Day have joined forces in an international online poker player liquidity agreement for a venture powered by Playtech iPoker that is expected to create a massive player base.
In an industry-first, the respective Finnish and Austrian gaming brands will join forces to launch a joint poker network using liquidity from both player bases. This will instantly double the number of customers playing the widest variety of omni-channel poker products via the Playtech-powered network.
Following win2day meeting the social responsibility standards imposed by RAY and the Finnish authorities, the liquidity sharing agreement was approved by the Finnish Ministry of Interior on December 8th. RAY has previously had to limit its online poker to Finnish players only.
Playtech has worked with both brands for several years, and has invested significant development resources in poker in 2016, enhancing its iPoker client by introducing a new lobby and home tab, completing a full overhaul of the software’s poker tables and launching a series of new game views, enabling easier and fully personalised access to a wide variety of games.
Shimon Akad, COO, Playtech, said: “We are extremely proud to be the first company to provide two great brands with a poker network and series of products that will combine to form the first ever cross-border poker network."