The Malta licensed online poker operation Poker Loco.com is shrugging off the global recession and growing like topsy, according to its latest numbers.
During 2008 the website reported record growth of over 300 000 new registered players, making the total number of players on the company's books pass the 600 000 mark, although the report does not differentiate between active and dormant, or real money and free-play players. "PokerLoco is currently growing with between 20-25 000 new players every month of which 65 percent come from South America," a press release from the company crows.
"It is very encouraging to see the inflow of new players from South America. With our newly launched payment solutions we feel very comfortable that we will be successful in converting the registered players into real money players," says Stefan Mahlstein, chairman of Homerun Gaming Ventures Ltd which owns the site.
PokerLoco started its business in February 2006 . Although the company initially focused on Scandinavia the South American markets have been growing quickly and PokerLoco is now actively looking for strategic partnerships in the region in order to enhance its present strong positioning.
"We quickly noticed a very high inflow of South American players and therefore we grabbed the opportunity to further develop these markets," Mahlstein reveals. "Still being a fairly small player in the market we would benefit from partnering with a larger media or entertainment company in the region."
PokerLoco Nordic S.A. is a subsidiary to the Swedish and British owned company Homerun Gaming Ventures Ltd.
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