Wednesday April 2,2014 : POLLARD BANKNOTE AND NEOGAMES IN JOINT VENTURE
Primary focus on emerging North American iLottery market
Full service lottery vendor Pollard Banknote Limited and digital games provider NeoGames have formed NeoPollard Interactive, a joint venture with its origin rooted in a collaborative contract win for the provision of iLottery services for the Michigan Lottery.
NeoPollard Interactive will leverage the strengths of both companies to develop, implement, operate, and maintain iLottery services for regulated lottery clients to optimise their revenue generation for good causes.
"The joint venture aims to provide lotteries with customized iLottery solutions including modular and full turnkey offerings to create and operate interactive web and mobile channels to help grow their player base, optimize player engagement and retention, and build their brand by cross-promoting across all channels. This combination of market-proven expertise and technological innovation will help lotteries expand their portfolios into the critical channels of online and mobile gaming," said a company statement.
Doug Pollard, Co-Chief Executive Officer, Pollard Banknote said: "The strength of NeoPollard Interactive will be our collective ability to leverage all lottery channels—from ‘bricks and mortar' retail to interactive gaming – in response to how players want to play in our consumer-driven culture. With the addition of iLottery, we hope to help lotteries optimize sales and contributions to good causes."
"NeoPollard Interactive will offer a comprehensive iLottery solution that will help lotteries create a seamless lottery experience through all available channels," added Ilan Rosen, Chief Executive Officer, NeoGames.