PRAESEPE MOVING INTO SOCIAL GAMING SECTOR

December 15,2011 : Partnership with Enteraction on "Beacon Bingo Special"
 
UK gaming company Praesepe has partnered with the British social gaming firm Enteraction in its first move into the social gaming sector, using a vehicle titled "Beacon Bingo Special" with a planned Facebook launch date of Q1 2012.
 
Beacon Bingo Special is described by the partnership as a more immersive version of traditional bingo, where an over-arching collection and sharing game provides a replacement for the real-money win experience.
 
Users will enter the rooms to play against themselves and others with the aim of building a virtual paradise garden, occupied by Beacon’s mascot ‘Beaky’.
 
Players level up by gifting and receiving virtual goods in addition to playing the required number of games to progress. Along the way they can enlist the help of garden locals to help build momentum with specific boosts.
 
The game will have a free-to-play format with customers given the option to make premium purchases for virtual goods and enhanced progression.
 
This is the first in a line of proposed products as part of a development agreement between the two companies, Praesepe manager for interactive operations, Chris Drake, explained this week.
 
“We operate in a fast moving sector driven by technology, trends and changing customer tastes," said Drake.  "Beacon Bingo Social sets the pace in terms of the social gaming phenomenon and draws on many of the community values which underpin the bingo experience and which will connect with players.
 
"This is a considered and creative deployment by an enthusiastic and committed team and I am confident that it will set a standard which the rest of the sector will aspire to.”