Friday April 26,2013 : PLAYTECH EXTENDS R.A.Y. DEAL
Another two years agreed
Online gambling software provider Playtech plc has announced that it has extended its gaming content partnership with Rahaautomaattiyhdistys (‘RAY') – the state-owned Finnish Slot Machine Association – for a further two years.
The two organisations originally started collaborating in a 2010 agreement . The deal includes both online casino and poker products, with RAY reporting around Euro 50 million in gross gaming revenue for 2012 alone.
Playtech COO Shay Segev said Friday: “With the recent launch of Playtech's mobile casino, RAY will have yet another platform to drive revenue and engage players in the Finnish market for years to come.
"RAY's overall gaming revenues have increased significantly by integrating online gaming into its entertainment portfolio for Finnish consumers, without compromising business development across Finland's land based gaming operations."