Monday July 25, 2011 : Real Radio Scotland and UK gambling group in new deal
 
The UK online and land gambling group William Hill plc has agreed to sponsor Real Radio Scotland’s new look Saturday afternoon football show, Real Radio Matchday: Live!
 
The show, fronted by Scotland football legend and Real Radio pundit Alan Rough and weeknight Real Radio Phone-In host Fraser Thomson, allows fans to have their say pre-match.
 
Gavin Bruce, the managing director of Real Radio, said, “This is the first time William Hill have sponsored a show on Real Radio and we’re really pleased to welcome them on board for the coming football season. What better brand than the official betting partner of the Scottish Premier League, to sponsor the show?
 
“The new look Saturday show offers a strong platform that will not only deliver for our listeners but our new partner too.”
 
William Hill’s head of media, David Lynn, commented: “We are really excited to be linking up with Real Radio and sponsoring their Saturday Matchday: Live! programme. It brings together two great brands and offers a great opportunity to engage, interact and have fun with their audience on all matters football.”