Monday  September 19,2011 : New distribution channels and additional coverage of live betting events
Sportsbetting software provider Betgenius will provide its customers with additional coverage of live betting events derived from sports data provided by RunningBall AG, as a result of an exclusive partnership agreement entered into by the two companies this week.
RunningBall gathers and relays sports data in real time through a network of scouts within the venue or stadium where the event is taking place which will enable Betgenius’ bookmaker clients to trade in excess of 30 000 live sports events per annum from over 70 countries.
In turn the partnership will provide RunningBall with a new distribution channel through Betgenius’ global customer base.
Mark Locke, CEO of Betgenius Limited, said: “We’re delighted to be partnering with an organisation of such stature. Coupled with our own, the depth of content provided by RunningBall enables the Betgenius product suite to offer the most comprehensive coverage of in-play betting events available anywhere in the marketplace.”
Giancarlo Tottoli, Group CEO of RunningBall AG added:  ”The Betgenius product suite is a perfect distribution point for our real time sports data and the quality of Betgenius’ products coupled with RunningBall’s real time data will no doubt produce an extremely powerful combination for bookmakers.”