Selects Asian Regional Betting Partner.

La Liga football club Valencia CF has partnered Asian-facing operator for the 2016/17 football season.

Established in the Philippines, and licensed by the Cagayan Economic Zone Authority, S36 offers a range of casino, live casino and sports betting content from SAGaming, Opus Gaming, Ho Gaming, BetSoft, Game Play, Playtech, Play’n GO and InPlay Matrix, amongst others.

Under the terms of the deal, S36’s Regional Betting Partner status gives the operator license to promote its association with Valencia CF through the use of player images, club branding and other initiatives.

“ reaffirms our support for the values of sport through this sponsorship deal with Valencia CF,” Mr. Hui, vice president of said.  “Through it we want to strengthen our leading position in the market for on-site betting, and together begin a sustained growth online with our unwavering commitment to transparency and responsible gambling”.