1/31/2012 : SIS SIGNS UP THREE BOOKMAKERS
 
Richest race in the world to be live streamed to bookmakers
 
Live streaming provider Satellite Information Services Ltd (SIS) has announced the roll-out of its services to bookmakers Bet365, Paddy Power and OneXTwo.
 
The company will provide weekly horse racing from Dubai to the three bookmakers culminating in the Dubai World Cup on March 31, 2012.
 
Jack Davison, director of sports data, SIS, said: “This is a growing market. We understand there is already great product on offer, but we believe there is room for more. Our offering means that we can provide live racing every day of the week.”