Posted 1.23.11 : Betting broadcaster teams up with Inspired's Virtual Sports division

SBG (server based gaming) specialist Inspired Gaming Group (Inspired), has partnered with satellite broadcasting provider SIS, to launch the Virtual Betting Channel powered by Inspired's Virtual Sports products. The service will be previewed at ICE this week.

The product will be an international satellite channel delivering quality virtual racing and sports products to all continents, and is scheduled to go live in the next few months. It will be available to UK and International companies as an additional or stand-alone channel via the SIS footprint.

Inspired will provide its suite of Virtual Sports content, including football, horse racing, greyhound racing, motor racing, speedway, roulette, lotto and cycling, for SIS to air to customers of the Virtual Betting Channel over its international broadcasting infrastructure. More sports are due to be launched on the channel in the second quarter of 2011.

Initially the service will contain more than 100 ‘live' virtual events each day at five-minute intervals. The service includes a full, live commentary from SIS to promote each event, provide useful statistics and add ‘real world' excitement. Data is included at no extra cost for customers with SISData365 compatible systems to reconcile bets easily and simply. The service will be available from 10.00am until 10.00pm (GMT) Monday to Saturday and 10.00am until 6.00pm on Sundays.

Phil Siers, managing director LBO Division at SIS, said: "The Virtual Betting Channel brings together SIS's wide-reaching broadcasting capabilities with Inspired's Virtual Sports products….I am convinced that the marriage of the cutting-edge broadcast infrastructure at SIS and the world's best virtual sports content will be an extremely attractive offer to the UK and international market place."

Steve Rogers, managing director of Inspired's Virtual Sports division, commented: "For Inspired this partnership with SIS allows us to offer our product to a wider audience through a tried and tested broadcast infrastructure. Having worked with SIS for over 10 years delivering virtual sports content into the UK retail betting industry, we understand the value that the Virtual Betting Channel is able to offer to UK and international customers."

Inspired's Virtual Sports division counts William Hill, Ladbrokes, Paddy Power, Bet365, BetFred and Coral as customers and provides its virtual products to over 13,000 gaming outlets worldwide, generating in excess of GBP1 billion turnover and GBP100 million gross win annually.