SBTech In SportsBook Deal With Winmasters

Online sports betting and casino operator will take aboard a full sports betting solution and the Chameleon 360 i-gaming platform.
Online sports betting and i-gaming platform provider SBTech has been contracted by online casino and sports betting operator Winmasters, a Malta-licensed brand name of WM Interactive Limited, to provide a full sports betting solution and the Chameleon 360 i-gaming platform.
Winmasters has already achieved significant market share in the Romanian regulated market and is now targeting a number of other EU countries with national regulatory regimes.
The SBTech platform will allow the operator to leverage its local knowledge and achieve price differentiation, manage own risk, apply own pay-outs, set betting limits, customize sports content, personalize marketing and promotions, and manage sportsbook liability in real time, a press statement from SBTech claims.
The launch coincides with Winmasters undertaking a significant investment in sponsorship and TV advertising, with a focus on SBTech’s sportsbook and In-Play offering.
Christos Protopapas, sales and operations director of Winmasters said Friday:
“This strategic alliance heralds a new era for Winmasters, defined by a fresh, enhanced and unique gaming portal. Our goal is to fulfill and exceed our customers’ expectations by providing customized services in an exciting and secure gaming environment.  Winmasters will continue to invest in technology, improving customer experience and expanding our business into regulated markets with a viable taxation model across Europe."