Wednesday February 27,2013 : SCIENTIFIC GAMES EXTENDS HASBRO BRAND LICENSING
MDI subsidiary signs multi-year extension
Scientific Games Corporation subsidiary, MDI Entertainment LLC, has signed a multi-year extension to its agreement with Hasbro Inc.
The new agreement extends MDI’s exclusive global rights to offer lotteries instant, terminal-generated and digital games featuring Hasbro brands including the Monopoly, Scrabble, Battleship, Connect 4, Twister, Yahtzee, Clue, Boggle, The Game Of Life, Operation, Barrel Of Monkeys, Trivial Pursuit, Mouse Trap, Risk And Cranium brands.
Mark Blecher, senior vice president of Digital Media & Marketing at Hasbro said: “MDI has been a valued and trusted licensee, and has consistently presented our properties in ways that maintain the integrity of our brands, perform well for the lotteries and provide enjoyable experiences for players.”
Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games. “As lotteries become more immersed in the digital age and search for quality web-based content to engage players online, having the familiarity and popularity of the Hasbro brands at their disposal for online executions should prove vitally important. Our relationship with Hasbro is significant not only to us but to the industry as a whole, and we’re tremendously gratified to continue it.”