Monday November 12, 2012 : BALLY IN GAME SUPPLY DEAL WITH SHFL
SHFL Table game brands go online
Gaming firm Bally Technologies will offer online casino table-game content from SHFL Entertainment on its iGaming platform in a deal inked this week.
“We are pleased to have entered into this agreement with SHFL,” commented Bally Technologies’ vice president of business development John Connelly. "Operators will have the ability to choose from an array of world-class content, enabling them to maximize their revenue and competitive advantage. The products we can now offer from SHFL further our ability to fulfill this commitment.”
Bally recently entered into an iGaming platform deal with Golden Nugget casinos in Las Vegas and Atlantic City as well as Mohegan Sun’s casinos in Connecticut and Pennsylvania and American Casino & Entertainment Properties, LLC’s Stratosphere Casino Hotel and Tower, Aquarius Casino Resort and two Arizona Charlie’s casinos .
“This agreement with Bally and their B2B focus in the online interactive market fully aligns with our strategy to leverage our renowned proprietary table games brands online,” said Louis Castle, SHFL entertainment’s chief strategy officer.