02/28/2012 :  MICROGAMING TO DEVELOP SHOOT GAME
 
Iconic British football brand to theme online slot game
 
Microgaming has teamed up with Pedigree Group Limited, the owner of the Shoot football brand, to develop an online slot game using imagery from the popular football magazine that will provide an instant connection for online slot playing football fans.
 
The agreement was brokered by licencing agents Bulldog Licensing Limited together with digital specialist AT New Media.
 
Shoot is a widely read source of football journalism that delivers sharp, incisive writing and contributions from the stars of the game, from Bobby Moore and Alan Ball to Frank Lampard and John Terry.  The British magazine which was first launched in 1969 has since moved into the digital era and is accessible through shoot.co.uk, via mobile iTunes and Android apps and in print through Shoot Annual.
 
Roger Raatgever, chief executive officer, Microgaming, commented: “There is a summer of soccer ahead and we will have a market-leading game with Shoot, which will kick it off in style.  We are delighted to be associated with this iconic brand and look forward to launching a game that will attract players at a time when they will be highly engaged in the sport. There will be no substitute!”
 
“We are delighted to be announcing this new deal,” said Bulldog managing director Rob Corney. “Online gamers like brands they know and can identify with and Shoot fits the bill perfectly. This agreement once again highlights the brand’s huge versatility!”