Friday July 11,2014 : SOCIAL GAMBLING REVENUES ON THE RISE
And mobile is king in this sector.
The latest Social Tracker Report from the respected and independent Eilers Research organisation shows that most players are using mobile to access social gaming, and predicts that the market will deliver revenues of around $2.7 billion this year.
Eilers reports that social gaming revenue reached $663. million in Q2 this year, a rise of just over 8.5 percent that constitutes a slight slowdown from previous quarterly growth, but still exhibits good potential.
Researchers found that $329 million of the revenues generated came from players using desktops – just less than a single percentage point increase over the previous quarter – but mobile users brought in $335 million, or an increase of 15.7 percent.
That means that mobile players now account for more than half of revenues generated, 4 percent up on the last quarterly study.
The Eilers report shows that Caesars Interactive continues to dominate the social gaming scene with its raft of relevant companies claiming 21.2 percent of the social casino market – a rise of almost four percent on Q1.
IGT's DoubleDown Casino follows on 11 percent, with Zynga at third on 8.8 percent, GSN-Bash fourth on 7.4 percent, Big Fish Gaming on 6 percent and Williams Interactive on 5 percent, with the rest divvied up between companies like High5, Bally, Play Studios and DoubleU et al.