Parlay Entertainment Inc., an online gambling industry supplier of Internet and TV bingo software, is the power behind the recent Spanish launch of Winzingo.com, an online bingo site owned and operated by Gaming VC plc – a European online gaming company headquartered in Luxemburg and licensed in Malta, Italy and the Netherlands Antilles.
The Winzingo brand targets the burgeoning bingo market in Spain and concentrates on the female demographic.
Gaming VC plans to establish the brand in Spain using innovative campaign-based marketing timed to coincide with Euro2008, thus offering Spanish women their own entertainment in June whilst their partners are consumed by football fever.
Kenneth Alexander, CEO of Gaming VC, said: “Parlay Entertainment’s bingo software made it easy for Gaming VC to successfully develop and launch a localised version of bingo, complete with Spanish interface, a Spanish caller and game-play in Euros.”
The brand is supported by fully localised peninsula Spanish chat managers, customer service and Spanish e-commerce solutions, and has its own fully localised affiliate programme, Winzingoafiliados.com.
Steve Cook, European md for Parlay Entertainment in Europe, says: “Winzingo.com is an example of online bingo sites seeking out new niches and new opportunities outside the core UK market.”
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