10/09/2012 :  SPORTECH PLC IN MAJOR EUROPEAN AND INDIAN POOLS DISTRIBUTION DEAL
 
Gambling group signs up exclusively with Longtitude
 
Sportech plc has announced the signing of a strategic technology services agreement with technology firm Longitude for the exclusive distribution of its single pools product within Europe and India for sports pool betting.
 
A company spokesman said Monday that the Longitude technology, which was developed in the demanding securities business, should yield a number of benefits to Sportech as it has been modified for sports pool betting.
 
Single pools are a way of building liquidity by offering multiple bet types based on a single pool, which should generate larger, deeper and more liquid betting pools on football and cricket, he said.
 
Sportech believes that this will enhance its suite of products and technical functionality and, following certain technology integration work, anticipates bringing new products to market in the second quarter of 2013.
 
The combination of Sportech's industry expertise and Longitude's groundbreaking technology, which will be available primarily in tablet, mobile and online formats, is expected to develop an attractive offering to existing customers, whilst fostering a dynamic new suite of products to create a new and younger customer base.
 
Sportech CEO Ian Penrose, said: "The constant evolution of the customer experience and development of new products is a priority for management, and working with Longitude will add considerably to our digital products and technical capabilities, initially focused on football. "
 
"We are delighted to have been selected by Sportech to collaborate on our first deployment of Longitude's single pool technology for sports pool betting," said Tom Ascher, managing director of Longitude.