1/23/2012 : BETSHOP TAKES ON SBTECH LIVE BETTING
 
European bookmaker to offer live betting solution
 
Sports Betting Tech (SBTech) and Sisley International Ltd have partnered in a deal that will see SBTech supply a fully managed live betting solution to online and betting shop customers of European bookmaker Betshop.
 
SBTech chief executive officer Itai Zak said: "Betshop is an industry veteran and one of the most respected Bookmakers in Europe. Our partnership will allow them to benefit from a fully managed live betting solution thus reducing their trading and operational costs significantly."
 
"We wanted to improve our existing platform by adding a much wider and richer live betting offering with more events, more bet types, more matches and, of course, a better bottom line," added Sisley International Ltd chairman Vasili Xatzinakis.
 
SBTEch partnered with Russian and Eastern European poker brand Red Star Poker for the launch of its sportsbetting website late last month, followed by an agreement with Gaming Media Group for the launch of Mermaid Bet's sportsbook and the launch of its SBTech mobile betting platform, earlier this month