Wednesday July 25,2012 : POSITIVE FIRST HALF FOR SVENSKA SPEL
 
Profit up 2.7 percent in competitive market
 
Swedish state-owned gaming operator Svenska Spel has posted positive H1/2012 results attributed to an increase in retail while maintaining its web and mobile market share in a strongly competitive market.
 
Key Performance Indicators over the period include:
 
–     H1/2012 consolidated profit of 2.419 Billion Kronor (H1/2011: 2.356 Billion Kronor) an increase of 63 Million Kronor, up 2.7 percent year-on-year.
 
–     Net gaming revenue for the Group rose to 4.775 Billion Kronor (H1/2011: 4.651 Billion Kronor), an increase of 2.7 percent.
 
–     Operating profit for the Group amounted to 2.394 Billion Kronor (H1/2011: 2.326 Billion), an increase of 2.9 percent.
 
–     Operating margin was 21.2 percent (H1/2011: 21.4 percent), lower margins due to product mix and higher operating costs
 
The company saw an increase in sales of its sports games, Triss and lotto over the period and has received positive feedback on the launch of its "Games Lookup" (spelansvarsapp) mobile app which allows customers more control over their gambling preferences using a mobile device.
 
A version of the Company's gambling habit self-test has also been made available over the mobile channel.