10/27/09 – Online gambling software provider Tain AB is to offer its licensees an expanded online gambling system, augmenting its existing product line of online casino and poker with white label sportsbook facilities.
 
The expansion has been made possible through a partnership agreement with white label sportsbook specialist provider Odds Matrix, who's sportsbook betting service is integrated into the Tain Common Platform.

BofogLife SportsBook

CEO of OddsMatrix Stian Hornsletten said: “We believe this a great opportunity to gain access to new clients and grow our customer base. Tain has a unique set-up with poker and casino sites, which will greatly benefit from accessing our fully managed sportsbook.”
 
“With the Poker industry currently undergoing significant changes it is increasingly important for operators to have a full offering," said Tain CEO Christer Fahlstedt. 
 
"A sportsbook is an additional customer acquisition and retention tool as well as a route to new markets."
 
OddsMatrix was founded in 2008 and is a part of the EveryMatrix group provides sportbook services – including licence, software, creation of odds and market, risk management, bet settlement and back office – aimed at poker, casino and bingo providers. There are currently six clients, including Chili Gaming, Tower Gaming, NoiQ and BetFriends and a further seven signed up.
 
The Tain Common Platform includes a back office platform with fully integrated gaming systems including Playtech/iPoker and Oddsmatrix, and Tain Payment Gateway supporting 20+ payment methods. Tain Operations, the operational arm of Tain AB, offers a full range of hosting and support services in multiple jurisdictions including Malta, Kahnawake and Curacao.
 
Currently seventeen operators are live using the Tain TCP systems. Among their clients are Expekt.com, Lucky8bet and Parimatch.