Almost 25 percent of wagering now generated from digital products.
The Tatts gambling group in Australia posted increases in revenue in its fiscal H1-2014 ended December 31, with digital activities again performing strongly.
The results showcase a net revenue increase of 14.6 percent to A$139.8 million as overall group sales increased to A$1.51 billion.
The digital division of the company again turned in a sterling performance, off-setting a 12.7 percent decline in telephone betting and a 1.8 percent easing in retail outlet revenue.
Digital revenues rose 24.8 percent, with CEO Robbie Cooke noting that the division has improved its customer relationship management capability, a move which will stand the division in good stead during the upcoming launch of the new group Ubet branding, which is to replace the existing Tatts and TAB identities
Cooke revealed that the work preparatory to the launch has been completed, with the first rebranded retail shop due to be opened in April this year.
The digital division will additionally benefit from new virtual racing and mobile apps as part of the Ubet roll-out.
Cooke observed in his commentary:
“We are optimistic about our potential to deliver strong growth in digital. The increase in digital sales more than offset the decline in phone-based sales. In fact, our digital sales growth is outpacing the phone sales decline three to one.”