Friday June 6,2014 :  SKILLFUL OCTOPUS IN NEW BETFAIR ADVERT
 
This is Play is a new World Cup brand campaign.
 
Paul the Octopus, a lovable little German cephalopod which media reports claimed had an uncanny knack for predicting the outcome of international football matches back in 2010, has made a reappearance….or rather the concept has, because Paul passed on some time ago.
 
Betfair is the betting group behind the resurrection, which comes in the form of a FIFA World Cup television and print campaign that features the ambidextrous octopus playing four games of table tennis at once to illustrate the multi-channel betting facilities available to Betfair punters.
 
The television element will run as part of Betfair’s Gold partner deal with ITV’s World Cup coverage, which will reach a massive recreational audience, according to spokesmen.
 
View the new ad. here: https://www.youtube.com/watch?v=DvXk3gg9k5M