Friday August 17, 2012 : TOTTENHAM FC AND BETFRED TO PARTNER
 
Agreement includes exclusive UK branding rights across Tottenham’s online, digital, mobile and social media platforms.
 
Betfred.com announced a sponsorship deal Thursday that sees the online gambling company become the official UK betting partner of Tottenham Hotspur.
 
The three year agreement includes exclusive UK branding rights across Tottenham’s online, digital, mobile and social media platforms.
 
Rakesh Chablani, Betfred.com commercial director, said: “Tottenham Hotspur is a massive, globally recognised brand and I’m very confident our newly established partnership with them will reap huge rewards for our business."
 
Tracey Keenan, head of global partnerships at Tottenham Hotspur, said: “We are looking forward to working in partnership over the course of the next three years to deliver a number of exciting and engaging consumer campaigns, which will help drive Betfred's UK business.”
 
In related news, Liverpool FC has signed two deals, one with Paddy Power for the UK, Ireland and Italy and another with 118BET for the rest of the world.