Friday January 11, 2013 : PADDY POWER TURBO-CHARGES ITS MOBILE BETTING
Two tap betting saves time and effort, says bookie
According to the Paddy Power blog, the technical whiz kids at the gambling company have been turbo-charging its mobile betting apps.
"We’ve updated the Paddy Power Mobile Sportsbook App and the 2 Tap Bet Placement is the bit we’re most smug about," the company's blog revealed this week.
"We know no-one likes jumping through e-hoops to get your bet on, so we’ve cut down on the number of steps you need to take, given it a nip here and a tuck there and come up with the technology that will power the fastest single bet placement in mobile sports betting.
"Previously it took an average 16-20 seconds to place a pre-live bet on mobile. Now that’s down to 3-4 seconds. For live betting it used to take 20-25 seconds, but that’s been liposuctioned to a trim 6-8 seconds. We will be saving customers thousands of hours of time per month."
There are now just two steps involved in the wagering process.
•Step 1 is to make the selection.
•Step 2 tap the large ‘Place Bet Now’ button that will appear on the screen.
Other improvements to the apps include:
* Remembering the punter’s last stake and making it the default stake.
* Simpler and quicker multiple betting by using the ‘Add to Betslip’ button.
* When players get a Free Bet, it can be added on the new betslip.
* On bets on live-streaming there is an option to go straight to the race.