Wednesday October 17, 2012 : UK BOOKMAKERS BID FOR TV HORSERACING COVERAGE
 
Blind auction process to secure packages
 
British public-service television broadcaster Channel 4 embarked on an unconventional route to secure commercial partners for its 2013 horseracing season which is kicking off in January with expanded Claire Balding-fronted coverage.
 
The channel used a blind auction process overseen by an independent adjudicator to award various coverage packages.
 
William Hill, Ladbrokes and Bet365 were successful and are the official betting partners for the IMG-produced footage effective January 2013.
 
A further blind auction will be held for live odds partnership packages.