UK Gambling Commission Welcomes Senet Group

"We hope this initiative will gain traction across the industry".
The UK Gambling Commission has welcomed the formation of the Senet Group watchdog by Britain’s four biggest bookmakers, applauding the commitment of the founders and expressing the hope that the initiative will attract other industry companies.
In a statement following the Monday launch of Senet by founders William Hill, Ladbrokes, Paddy Power and Gala Coral, the Commission issued a statement saying:
“We welcome this initiative and look forward to the commitments being translated into action. We hope it will gain traction across the industry more widely.
“For a number of years we have been challenging gambling operators to put social responsibility at the heart of what they do. Achieving this will require serious leadership from within the industry, as well as firm regulation.
“The establishment of the Senet Group has the potential to focus some of that leadership effort.
“As we understand it, the main role of the Senet Group is to devise and maintain voluntary standards agreed by its members, in certain key areas.
“This has to take place against the backdrop of the law set by Parliament, the suite of licence conditions and codes of practice developed and enforced by the Gambling Commission, and the collected advice and good practice already collected and disseminated to the industry, across all aspects of gambling and applicable to all operators.”