Friday, April 22, 2016 : ULTRAPLAY EXPANDS PLAYER OFFERING WITH VIRTUAL SPORTS AND NEW SLOTS
BetRadar and Endorphina to supply fresh content to increase player appeal.
Bulgaria-based betting product development, operations and casino marketing group UltraPlay has enhanced its product line-up with Virtual Sports games from BetRadar and online slots from Prague-based Endorphina Games.
Chief operating officer Borislav Borisov announced this week that the new virtual sports games have launched at UltraPlay client sites BetEast and VulkanStavka, and Endorphina’s casino games will soon debut on VitalBet, eBettle and FlutterClub.
UltraPlay's head of trading, Peter Ivanov, also disclosed an UltraPlay interest in the burgeoning eSports vertical, advising that the multiplayer online battle arena (MOBA) game Vainglory will soon feature in the company's data feed, with client sites Vitalbet and eBettle the first operators to offer betting opportunities on the competitive video gaming events.
“Vainglory’s popularity is rapidly growing and it already boasts an active player base of over two million customers," Ivanov observed. "We will commence by offering the main markets – match odds and its derivatives – and use coming weeks to further develop the variety."