UNIBET EXTENDS RELATIONSHIP WITH THE PDC
Named title sponsor of inaugural Champions League event.
Unibet has extended its partnership with The Professional Darts Corporation (PDC) as the title sponsor of the inaugural Champions League event to be held in Cardiff during September.
The new eight-player tournament will be broadcast live following a deal with BBC Sport earlier this year.
The Unibet Champions League will take place on September 24-25, with the world's top eight players, following July's World Matchplay, qualifying to compete in Cardiff where they will be drawn into two groups of four.
Unibet’s sponsorship of this event is the latest in a line of similar with its support of the PDC’s European Championship and Masters along with the Unibet World Grand Prix event recently.
"It's fantastic that Unibet were so keen to extend their partnership with the PDC to include the Unibet Champions League," commented PDC Chairman Barry Hearn.
"This unique tournament will be another great showcase for the ever-growing Unibet brand, and we look forward to working with them for this eagerly-awaited championship, which will receive huge national and international exposure through the BBC."