Monday August 15,2011 : DREAM TEAM COMMERCIAL PARTNERSHIP CONTINUES
William Hill and News International introduce new digital betting product
The launch of an integrated digital betting product marks the renewal of the "The Sun's GBP 1 Million Dream Team" fantasy football game commercial partnership between UK bookmaker William Hill and News International.
William Hill is sponsoring The Sun Dream Team for the third season running in a multi-platform deal across digital, mobile and print.
The Dream Team betting market allows customers to make bets on top performing players within specific categories, such as highest scoring striker and highest scoring midfielder, with odds stated for each player.
In addition, the Dream Team iPhone and Android smartphone app will allow customers to tap-through and make bets on matches with William Hill without leaving the app. The integrated betting functionality will be live later in the season.
Martin Corke, Head of Digital Advertising Strategy & Business Development, News International, said: "Our longstanding partnership with William Hill means we present players with the most integrated and bespoke betting offering, within the world's greatest fantasy football game."
Henry Birch, William Hill Online CEO, said: "We're really excited to be continuing our partnership with Dream Team. The opportunity to reach out to such a diverse and passionate fan base will help to continue our fantastic relationship with football punters across the UK and Ireland."