Monday November 18 ,2013 : WILL HILL MARKETING EFFORTS PAYING OFF
 
New TV campaign piques interest
 
A new TV campaign is yielding impressive results for the William Hill Vegas Casino's new app, pushing it to the No. 1 ranking in the Apple ‘Free Casino' chart just hours after the TV campaign kicked off.
 
According to a company statement, 11 000 people downloaded the app in less than a week following the ultra-modern TV campaign produced by London-based Art & Graft.
 
The campaign marketing William Hill's GBP 1 million giveaway promotion, features the track ‘Kid Velo' from up and coming electronica band, Rival Consoles.
 
“It has been a fantastic take-up and our new ad campaign has played a massive part – it gives a fantastic visual representation of what William Hill Vegas is all about and, once again, our customers have responded,” said James Curwen, William Hill’s Director of Gaming.
 
The promotion expects to have 32 000 winners before it ends at the end of the year.