WILL HILL ORGANISING AN INDEPENDENT REVIEW OF DIGITAL OPERATIONS?
KPMG reportedly engaged following drop in digital net revenue.
William Hill plc, not long ago the leader in digital gambling activity but more recently reporting an 11 percent dip in net revenues in the vertical, has reportedly engaged the independent professional business services of KPMG to conduct a review of its technology and digital operations.
UK business media reports on Monday claimed that the gambling group has seen declines in both online gaming, but more particularly in online sports betting following the 2015 introduction of the companys proprietary Project Trafalgar platform.
There have reportedly been mobile integration problems with the platform, leading to management acknowledging that short-term expectations have not been achieved, although the company remains committed to the platform in the long term.
The result has been FY projected earnings being revised downwards and a significant drop in the companys share price
The digital leadership at William Hill changed earlier this year (see previous InfoPowa reports) with Crispin Nieboer appointed md of Online on the departure of Andrew Lee (see previous InfoPowa report).
Also earlier this year the company partnered with NYX Gaming in the GBP275 million joint venture acquisition of online gambling technology provider Openbet.