World Poker Tour Enterprises and Full Tilt have signed an exclusive television sponsorship deal, aligning televised poker entertainment and online poker. The deal, which WPT claims is based on a unique sponsorship model for the sports and entertainment television industry, further boosts WPTE's sponsorship business.
Under the agreement, Full Tilt receives title sponsorship and exclusive rights to in-show educational gaming brand integration for the 26 all-new WPT Season VII television episodes scheduled to air on Fox Sports Net in the United States, as well as Season VII episodes that air in Mexico.
"We are delighted to be in partnership with Full Tilt and bring together two very strong brands with proven global reach and loyal networks of poker fans," said Steve Lipscomb, WPTE founder, president and CEO. "With WPT's incredible brand value and TV distribution through FSN, coupled with Full Tilt's massive online following, this partnership opens more channels to reach new fans and continue feeding the appetite for new poker content."