The organisers of the annual World Series of Poker in Las Vegas, Harrah's Entertainment, have named the Nevada Cancer Institute as the official charity of the world's greatest poker championship for the third consecutive year.
"Nevada Cancer Institute is a wonderful community partner for the World Series of Poker," WSOP commissioner Jeffrey Pollack said in a company statement. "The work researchers and physicians are doing at NVCI resonates not only locally, but around the world, by expanding the field of knowledge about this disease."
WSOP participants can assist the non-profit charity by visiting the "Ace's Club" throughout the tournament. The lounge offers food, beverages, massage and a game room. All proceeds from  admission to the Ace's Club go to benefit cancer research, education and treatment at NVCI.
"The World Series of Poker brings an excitement and buzz that enhances the Las Vegas economy every summer," said Sandra Murdock, president and chief executive officer of NVCI. "We are thrilled to be a community partner with the Harrah's organization, and are thankful for their dedication to the health and future of the community." .