Monday February 4,2013 : YGGDRASIL GAMING FOUNDED BY FORMER NETENT EXEC
 
NUMB3R LOV3RS set for launch
 
The interestingly named Malta-based start-up Yggdrasil Gaming is set to release a new suite of numbers-based instant lottery games this week marketed under its NUMB3R LOV3RS concept which comprises a portfolio of 19 online games.
 
Yggdrasil was founded by Net Entertainment’s former head of global market operations Fredrik Elmqvist and takes its name from Norse mythology meaning Tree of Live.
 
“We started off by identifying what counts in the lottery vertical and we quickly came to conclusion that it is all about a love of ‘numbers’,” said Elmqvist. “Everyone has a favourite or special number, sometimes more than one. If you ask anyone what their favourite symbol is, you will probably not get a decent reply, but ask them what their favourite number is and the feedback is instant.
 
“Whilst lotteries are an established gaming product, we appear to be the first company to take the real popularity of numbers and integrate them within other popular and proven gaming concepts – our suite of instant RNG lottery products deliver exciting games with very distinctive play.”
 
The company comprises a team of twenty employees and is currently waiting on approval from the Maltese Lotteries and Gaming Authority as a provider of RNG lottery games.
 
Games to be released include Holiday Cash, King for a Day and A Cool Million among others.