Promotion provides more lucrative play for punters than on illegal betting websites
Fortuna Entertainment Group's Polish subsidiary FORTUNA zakłady bukmacherskie is hoping to attract more EURO 2012 Final punters on its site by committing to picking up 6 percent of the usual 12 percent betting taxes levied by the Government from June 1.
The offer covers both bets on all of the UEFA matches and other sports events available on the service, and – in the case of Fortuna Klub Plus customers – also bets made in betting shops.
A company spokesperson said the move significantly increases the competitiveness of Fortuna's offer in relation to illegal bookmakers, who don't pay tax in Poland.
"In order to ensure that EURO 2012's incredible atmosphere is not overshadowed by a high tax rate for betting, we will pay for half of that amount on behalf of our customers. This is the first time in the history of Polish sport that we will be hosting such an important global event.  We do all this in the name of the great football festival, which is EURO 2012", added Jan Stefanek, chief executive officer of Fortuna zakłady bukmacherskie.