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Saturday December 19,2015 : AMAYA OFFICIALLY LAUNCHES BETSTARS BRAND
Availability in select jurisdictions only, but expansion plans are being made.
Amaya, the parent group for Pokerstars, announced the launch of its new sports betting brand, BetStars in select jurisdictions on Friday, identifying its domains as Betstars.com, Betstars.eu and Betstars.uk, and advising that mobile operations are now offered through dedicated iOS and Android applications.
"This is the next stage of development of PokerStars' new sportsbook offering, which will continue to be rolled out during 2016," the announcement noted.
BetStars will be supported by the launch of an external customer acquisition campaign in the first half of 2016, the statement advises, revealing that as part of this marketing campaign, BetStars intends to introduce an innovative new betting product on the platform which will distinguish the brand from competitors.
"We're very excited about the launch of the BetStars brand, and expect it to be one of the most talked about sports betting sites in 2016 as it continues to evolve with new products and features that we believe will set us apart as a betting brand for the true sports fan," said Rafi Ashkenazi, CEO of Rational Group.
BetStars will initially offer a range of betting options across more than 25 sports, including football, tennis and basketball, as well as specialty offerings such as eSports and poker.
More sports, including horse racing, are intended to be added throughout 2016. The brand will also feature a range of in-play betting options and exclusive offers and promotions that sports bettors expect from a world-class online sportsbook.
PokerStars anticipates the brand will expand into additional key jurisdictions throughout 2016, extending its reach to approximately half of PokerStars' unique active poker customers.
The new operation will be closely integrated with Amaya's casino and poker assets, with a single wallet for all three services.
British sports betting software developer Amelco, which services major UK companies like Betfair, William Hill and Mybet, is understood to be the technoloogy provider for BetStars.
According to Amaya third quarter corporate reportage, the company's previous and nascent sports betting operations launched in March this year have attracted at least 100,000 online punters to register, auguring well for further development.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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