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Saturday December 19,2015 : AMAYA OFFICIALLY LAUNCHES BETSTARS BRAND
Availability in select jurisdictions only, but expansion plans are being made.
Amaya, the parent group for Pokerstars, announced the launch of its new sports betting brand, BetStars in select jurisdictions on Friday, identifying its domains as Betstars.com, Betstars.eu and Betstars.uk, and advising that mobile operations are now offered through dedicated iOS and Android applications.
"This is the next stage of development of PokerStars' new sportsbook offering, which will continue to be rolled out during 2016," the announcement noted.
BetStars will be supported by the launch of an external customer acquisition campaign in the first half of 2016, the statement advises, revealing that as part of this marketing campaign, BetStars intends to introduce an innovative new betting product on the platform which will distinguish the brand from competitors.
"We're very excited about the launch of the BetStars brand, and expect it to be one of the most talked about sports betting sites in 2016 as it continues to evolve with new products and features that we believe will set us apart as a betting brand for the true sports fan," said Rafi Ashkenazi, CEO of Rational Group.
BetStars will initially offer a range of betting options across more than 25 sports, including football, tennis and basketball, as well as specialty offerings such as eSports and poker.
More sports, including horse racing, are intended to be added throughout 2016. The brand will also feature a range of in-play betting options and exclusive offers and promotions that sports bettors expect from a world-class online sportsbook.
PokerStars anticipates the brand will expand into additional key jurisdictions throughout 2016, extending its reach to approximately half of PokerStars' unique active poker customers.
The new operation will be closely integrated with Amaya's casino and poker assets, with a single wallet for all three services.
British sports betting software developer Amelco, which services major UK companies like Betfair, William Hill and Mybet, is understood to be the technoloogy provider for BetStars.
According to Amaya third quarter corporate reportage, the company's previous and nascent sports betting operations launched in March this year have attracted at least 100,000 online punters to register, auguring well for further development.
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Gambling News :
PokerStars.CZ has launched in the Czech Republic -
PokerStars.CZ has launched in the Czech Republic, becoming the first licensed online casino and poker operator under the Czech Republicís new gaming regulation. This follows on from the approval by the Czech State Supervision of Gambling and Lotteries Department.
Sunbets to Sponsor Sutton United -
Online betting operator Sun Bets has inked a one-off sponsorship deal with English association football club Sutton United for its upcoming televised clash against Arsenal FC in the FA Cup fifth round tie.
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Set to a catchy tune, Time is Money offers a free spins bonus where all wins are multiplied by up to x12 by a random multiplier, selected from the time traveling clock.
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NHL Odds: Oilers-Blackhawks at the United Cente -
Fans at the United Center will be treated to a potential Western Conference playoff preview this Saturday when the upstart Edmonton Oilers visit the Chicago Blackhawks. The puck drops at 7 PM ET on WGN.
2017 Partypoker.net WPT Playground main event Results -
Although she entered the heads up against Jean-Francois Bouchard with a chip deficit, Zajmovic was able to get herself back in the game with some skillful and disciplined playing, eventually overtaking the leader and finally leveraging her chip advantage into a decisive win.
IGT In Deal With Norsk Tipping -
International Game Technology has announced a new contract signing which will see it providing interactive casino and Instant Win game libraries and custom games through a remote game server to Norwegian gambling group Norsk Tipping.
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